Best free keyword research tool in 2022

Recognize what your target audience is looking for.
keyword research tool Let’s figure out which strategic keywords to target in your website’s content, and how to build that material to satisfy both visitors and search engines, now that you know how to show up in search results.
Understanding your target market and how they search for your information, services, or products is the power of keyword research.
The Most Effective Keyword Research Tools
Semrush
Semrush differs from the other tools I’ll show you in a few ways.
Instead of generating a broad list of keyword ideas based on a seed term, Semrush displays keywords that your competitors have actually ranked for.
(These are frequently unusual keywords that would be difficult to find with any other program.)
You can see the specific search terms they’re ranking for if you click on one of THOSE results.
There will be some overlap with what you’ve already seen, but you’ll also (usually) uncover some real jewels.
This is really useful for locating long-tail Head and Body Keyword variants.
If you wanted to rank for the term “weight loss,” for example, you’d quickly discover that it’s far too competitive.
- Scrape suggested keywords from a variety of sources with Soovle.
Soovle provides keyword suggestions from Google, YouTube, Bing, Yahoo, Amazon, and other sources.
Jaaxy keywords tools
- In a matter of seconds, you’ll have access to tens of thousands of keyword suggestions.
- This is an easy-to-use (yet effective) tool.
- So, what distinguishes Jaaxy from the competition?
- To begin with, it provides you with a plethora of keyword suggestions.
- (Including those that aren’t available in most other programs.)
- You also get useful information on each keyword it creates (including competition, search volume, and potential traffic).
- “Quoted Search Result” is the abbreviation for “Quoted Search Result.”
- This is a clever way of stating “how many other websites are competing for the same keyword?”
Google Search Console is number four
Hundreds of “Opportunity Keywords” are available.
The Google Search Console isn’t a keyword research tool in the usual sense.
It does, however, include a feature that makes finding great keywords a breeze.
What is the feature?
- The Report on Performance.
- This analysis shows which pages on your site receive the most Google clicks.
- (As well as the specific terms that led them there)
- So, how can you put this feature to work for you in terms of keyword research?
- It’s simple: look for “Opportunity Keywords” with it.
- Opportunity Keywords are those that rank in Google between #8 and #20 for a given term.
- With a little more on-page SEO, you could see a nice rise in your ranks.
Keywords Explorer by Ahrefs
- Make better keyword choices.
- A new and updated “Keywords Explorer” was just released by Ahrefs.
- And here’s what I like best about Keywords Explorer:
- It provides you with EXTREMELY detailed information on each term.
Sure, you got the information you expected (like search volume). However, you also get a rundown of the competition on the first page… and the number of people who actually click on a result.
SECockpit is a keyword research tool for SEO professionals.
This is a keyword research Swiss Army Knife.
You give SECockpit a seed term… and it returns a list of results, just like any other keyword tool.
But it’s the built-in capabilities that set SECockpit apart, allowing you to acquire a lot of information on search trends, organic competition, and visitor estimations.
That is to say, it is primarily developed for SEO pros.
Yes, even novices can benefit from this instrument. SECockpit, on the other hand, is unmistakably aimed at folks who sleep, eat, and breathe SEO.
If you’re new to SEO, you could find the sheer quantity of functions in this application intimidating. However, if you want a lot of depth, you’ll probably get your money’s worth.
Here’s how it works after that.
When you log in, you’ll be sent to your Dashboard, where you can create projects based on keyword groups…
or use a single keyword search to get started.
Google Keyword Planner is number seven.
Use Google’s vast keyword database to your advantage.
In comparison to most other keyword research tools, the GKP is rather basic.
So, why would you want to utilize it?
Because the information you obtain comes directly from Google.
KeywordTool.io is a web-based keyword research tool.
Get a slew of keyword suggestions that are specifically tailored to your needs.
Another Google Suggest scraper can be found here (just like UberSuggest and Soovle).
What distinguishes KeywordTool from the competition?
There are two points to consider:
To begin, KeywordTool provides you with a large number of keyword recommendations. Why healthcare medical SEO is important in 2022
Moz Keyword Explorer
- Find the terms that will bring in the most visitors.
- Finding “lateral” keyword suggestions is a breeze with Moz’s Keyword Explorer.
- Consider a seed term such as “weight loss.”
- You get a list of closely related keywords, just like with most other tools:
These two fantastic capabilities inform you of the number of clicks you might expect from your chosen term.
If you crack the top 10, your organic CTR is the number of clicks you can expect. A SERP with a lot of PPC advertisements, news results, and a knowledge graph, for example, will have a poor CTR.
Priority considers CTR, search volume, and difficulty. It’s an “all-around” score that determines whether or not you should target a specific keyword.
Google Trends
Discover new search terms and trends.
Google Trends can be used for keyword research in two ways:
You might start by looking for a specific keyword…
What is the significance of this?
Let’s imagine you’re trying to decide between two keywords:
“Content marketing” and “inbound marketing” are two terms used interchangeably.
As you can see, “Content Marketing” is becoming increasingly popular… and fewer people than ever before are searching for “Inbound Marketing.”
KWFinder is A powerful and user-friendly keyword tool.
KWFinder is quickly becoming one of my favorite tools for keyword research.
Because it includes many of the functionality seen in other tools. However, unlike most other tools, KWFinder is extremely user-friendly. 7 things why search engine marketing is important
What is the purpose of the Free Keyword Tool?
Simply type in a keyword, then select your industry and country (if desired). You’ll get a list of comparable keyword ideas, including long-tail keyword variations, as well as their Google and Bing search volume.
You can also enter a website URL – such as the homepage of a rival – to get relevant keyword suggestions and ideas to help you compete against similar firms.
We’ll immediately show you the top 25 keywords. Simply provide your email address and we’ll send you the complete keyword list by email for free.
What distinguishes the Free Keyword Tool from others?
You want more than simply keywords; you want competitive, industry-specific data and keyword research tools to help you select and maximize your marketing spend.
Our free Bing and Google keyword tool is designed to provide paid search marketers with better, more complete keyword information to inform their PPC campaigns, including competition and cost data tailored to your country and industry, so you can be confident that your keyword list is highly relevant to your business.
Once you’ve compiled your keyword list, save it as a CSV file so you can easily import it into your Google Ads or Bing Ads account. Make your keywords work for you!
It’s one of the best keyword research tools for PPC advertisers, in our opinion. However, it can also be used for SEO keyword research!
Sources of Keyword Data for The Free Keyword Tool
The keyword and keyword search volume data in the Free Keyword Tool comes from the Google and Bing keyword research APIs. More Read
Industry-Based Filtering of Free Keyword Results
You may also filter your results by industry with WordStream’s Free Keyword Tool, which specifies your results and other data such as search volume, competition level, and anticipated CPC so they’re all maximally relevant to your sector.
If you search for “cars” keywords with “Arts & Entertainment” as the industry, you’ll get results like “cars movie,” “Disney cars,” and “Pixar cars.
” If you type the same term into Google but change the industry to “Finance & Banking,” you’ll get results like “new vehicle incentives” and “new car lease.”
You can narrow down your search results by 24 business verticals, including Apparel, Arts & Entertainment, Autos & Vehicles,
Beauty & Fitness, Books & Literature, Business & Industrial, Computers & Electronics, Finance & Banking, Food & Drink, Toys & Games, Health, Hobbies & Leisure, Home & Garden,
Internet & Telecom, Jobs & Education, Law & Government, News Media & Publications, Family & Community, Occa
Data on keywords based on location and data from across the world
Choose from more than 23 countries to filter your keyword results and volume/performance data, including Australia, Austria, Belgium, Brazil, Canada,
Czech Republic, Denmark, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, Turkey, United Kingdom, or the United States.
Are you a local advertiser in the United States looking for location-specific keywords for a campaign? Simply type in the name of your state to obtain keyword results tailored to your area.
More information on PPC keywords
Check out our post on keyword grouping to learn how to organize your fresh keywords into actionable clusters. Read all about negative keywords if you merely want to use our Free Keyword Tool to uncover expensive keywords that are wasting your PPC budget.
Using search volume as a strategic tool
You may be even more strategic by looking at your competitors and figuring out how searches fluctuate by season or area now that you’ve uncovered relevant search terms for your site and their accompanying search volumes.
Competitor’s keywords
You’ll most likely collect a large number of keywords. How do you know which one to start with? Prioritizing high-volume keywords that your competitors aren’t already ranking for could be a good idea.
On the other hand, you might look at your list to see which keywords your competitors are already ranking for and prioritize those.
The former is ideal for capitalizing on your competitors’ missed opportunities, while the latter is a bold strategy that positions you to compete for keywords that your competitors are currently ranking well for.
Seasonal keywords
Understanding seasonal trends might help you plan your content strategy. For example, if you know that “Christmas box” sales in the United Kingdom peak in October through December, you can plan content months ahead of time and give it a significant push during those months.
Region-specific keywords
You can more strategically target a specific location by using Google Keyword Planner to narrow down your keyword research to specific cities, counties, or states, or evaluate “interest by subregion” in Google Trends.
Geographically specific research might assist you in making your content more relevant to your target audience.
For example, you can learn that in Texas, a large truck is referred to as a “big rig,” whereas in New York, it is referred to as a “tractor-trailer.”
Which format is more appropriate for the searcher’s intent?
We learned about SERP characteristics in Chapter 2. That background will aid us in determining how searchers prefer to consume content for a specific keyword.
The format in which Google displays search results is determined by purpose, and each query has its own.
In their Quality Rater Guidelines, Google defines these intentions as “know” (discover information), “do” (achieve a goal), “website” (find a specific website), or “visit-in-person” (visit a local business).
While there are dozens of different search kinds, let’s look at five of the most common ones:
Informational queries: The searcher is looking for specific information, such as the name of a band or the Empire State Building’s height.
If you like what you’ve seen so far in this chapter, don’t miss the keyword research episode in our One-Hour Guide to SEO video series!
- Navigational queries: The searcher wants to visit a certain location on the Internet, such as Facebook or the NFL’s webpage.
- Queries that are transactional: The seeker wishes to perform an action, such as purchasing an airline ticket or listening to music.
- Commercial investigation: The searcher wants to evaluate products and choose the best one for their unique needs. A snapshot of the query ‘plane tickets to Seattle’ and the resulting SERP.
A snapshot of the SERP for the query ‘ps4 versus ps4 pro’. 5. Local queries: The searcher is looking for something nearby, such as a coffee shop, doctor, or music venue.
Surveying the SERP environment for the phrase you want to target in order to obtain a better feel of searcher intent is a crucial stage in the keyword research process. Look at the SERPs if you want to discover what kind of content your target audience wants.
Google has analyzed the behavior of trillions of searches in order to give the best relevant material for each keyword search.
Take, for example, the term “dresses”:
A screenshot of the carousel that results from the query ‘dresses.’
You can deduce from the shopping carousel that Google has discovered that many users searching for “dresses” intend to shop for dresses online.
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